Sell Your Home With Us

Sell Your Home With the Right Strategy

Full-Service Realtor Representation for Cincinnati, Hamilton & Surrounding Areas

Every home and every seller is different. Whether your property is move-in ready, needs a few updates, or you want to sell it completely as-is, we'll help you understand the market, your home's value, and the best way to position it for sale.

From pricing and preparation to professional marketing, showings, negotiations, inspections, and closing, we'll guide you through the entire process from start to finish.

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Leo RodriguezAlicia Neubauer

Leo & Alicia

Licensed Realtors

Brokered By

Plum Tree Realty

Start Your Selling Plan

No pressure. No obligation. Just clarity.

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Prefer to talk? Call or text 513-837-8402

Our Approach

It Starts With You — Not the Listing

Before we talk about price, marketing, repairs, or putting your home on the market, we first want to understand you.

What are you trying to accomplish?
Why are you selling?
What does your timeline look like?
Where are you going next?
What matters most to you in the sale?

Once we understand your goals, we walk the property, look at the condition of the home, review the market, study comparable sales and current competition, and then build a strategy around the full picture.

Straight Talk From Day One

We're Not Going to Tell You What You Want to Hear Just to Get the Listing.

We'd rather be clear and upfront from the beginning — even when that means having a difficult conversation about price, condition, repairs, or expectations.

We won't make promises we can't keep, and we won't pretend to know exactly what the market will do.

What we will do is give you our best professional opinion based on the information in front of us, explain the reasoning behind it, and work with you to build a plan that makes sense for your property, your timeline, and your goals.

The goal isn't just to get your home listed.

The goal is to help you make the right decisions and put you in the strongest position to sell.

Before We List

A Strategy Built Around Your Home

From there, we build the right plan — whether that means preparing the property for a traditional listing or bringing it to market as-is.

Pricing

Pricing Matters. Positioning Sells the Home.

The goal isn't simply to choose the highest possible asking price. It's to position your home so buyers see value, take action, and submit strong offers. We look at:

Recent Comparable SalesActive CompetitionCurrent InventoryProperty ConditionBuyer DemandNeighborhood ActivityCurrent Market ConditionsYour Timeline & Goals

We'll explain the numbers and recommend a pricing strategy based on real information — not just a number designed to win your listing.

Preparation

Not Every Repair Is Worth Making

You shouldn't have to renovate your entire house just because you're selling it. Our experience with properties and renovations gives us a practical perspective. We'll walk through the property with you and discuss:

Repairs That May Matter to BuyersCosmetic ImprovementsCleaning & PresentationCurb AppealStaging ConsiderationsMajor Systems & ConditionImprovements Not Worth the CostWhether Selling As-Is Makes More Sense

Sometimes a few changes make a meaningful difference. Other times, the best strategy is to leave it alone and price it accordingly. We'll help you understand the difference.

The market ultimately determines value.

Our job is to help position your home to compete successfully within it.

On the Market

Marketing Your Home — and Watching the Response

Your home should not simply be uploaded to the MLS and forgotten. We actively manage the listing and pay attention to how the market responds.

Marketing

Putting Your Home in Front of Buyers

Our goal is to make it easy for buyers to discover the property, understand what makes it valuable, and schedule a showing. Depending on the property and strategy, marketing may include:

Professional PhotographyMLS ExposureMajor Real Estate Search WebsitesSocial Media MarketingBuyer-Agent ExposureProperty-Specific MarketingShowing CoordinationOpen Houses When AppropriateDirect Outreach to Potential Buyers

The First Days

The First Days on the Market Matter

Once your home is live, we start collecting information almost immediately so we understand how buyers are responding. We watch:

Showing ActivityBuyer FeedbackOnline InterestCompeting ListingsNew Properties Entering the MarketPrice ChangesNew Pending SalesRecent Closed Sales

If the market is telling us something, we'll talk about it. Sometimes the strategy stays the same; other times, adjustments help strengthen your position.

We don't believe in listing a home and simply waiting. We actively manage the strategy throughout the sale.

Offers & Negotiation

An Offer Is More Than a Price

The first number everyone notices is the purchase price — but the strongest offer isn't always the one with the highest number.

Evaluating Offers

We Help You Compare the Whole Offer

We'll explain what each term means, where the potential risks are, and how the offer compares with your priorities, including:

Purchase PriceFinancingDown PaymentEarnest MoneyInspection TermsAppraisal TermsSeller ConcessionsContingenciesClosing TimelinePossessionOverall Buyer Strength

The decision is always yours. Our job is to make sure you understand exactly what you're deciding.

Negotiation

Negotiating With a Strategy

Negotiation doesn't stop when the initial offer is signed. We help represent your interests through:

Initial Offer NegotiationsCounteroffersInspection RequestsRepair RequestsSeller CreditsAppraisal IssuesContract ContingenciesClosing TermsChanges During the Transaction

Our goal is to protect the deal while continuing to protect your interests.

Under Contract

From Accepted Offer to Closing

Getting under contract is a major milestone — but there is still work to do. We help manage the transaction and keep everyone moving toward closing.

1

Offer Accepted

Contracts are finalized and key dates and responsibilities are reviewed.

2

Inspections

The buyer completes any inspections permitted under the contract.

3

Negotiations

If requests or issues arise, we help you understand and respond.

4

Financing & Appraisal

The buyer's lender works through underwriting and appraisal.

5

Title & Closing Prep

The title company reviews ownership and prepares documents.

6

Final Walkthrough

The buyer typically walks through the home before closing.

7

Closing

Documents are signed and ownership transfers to the buyer.

Our job is to stay involved throughout the entire process —

not disappear once your home goes under contract.

What You Can Expect

Selling a Home Has a Lot of Moving Pieces. You Shouldn't Have to Wonder What's Next.

Clear & Consistent Communication
Honest Pricing Conversations
A Strategy Built Around Your Goals
Professional Marketing
Showing & Feedback Management
Offer Analysis
Strong Negotiation
Inspection & Appraisal Support
Transaction Coordination
Guidance Through Closing
Leo RodriguezAlicia Neubauer

You'll know what's happening with your sale, what comes next, and who to call when you have a question.

You're not being handed off to a call center or left wondering what's going on. You'll be working directly with Leo and Alicia throughout the process.

Or call or text 513-837-8402